Stuff-Selling Entrepreneur>>Search engine optimization (SEO)
The objective of SEO is appear in the first positions of the popular searches of Google and other search engines. I must remark that as Google receives 60% of all searches is also known as the capo of Internet because does what he want and if you do not want it, cuts your head off.
It is very important to have Google as a friend instead of as an enemy, because the 44% of the traffic of a search is received by the fist place, and the other 56% is distributed in great part between the places from 2nd to 10th. In other words, if you appear very far from those positions, you do not receive traffic at all.
On the other hand, some searches receive a lot of traffic and others attract almost nobody, and of course, the most popular words are strongly wanted with a lot of competence. The trick is to find a 'niche' the big enough to be profitable, and the easy enough to reach.
Steps to Follow in SEO
Here the most important is tell the search engines you are not spaming, because Google dislikes people trying to manipulate its results. If you receive councils from somebody about SEO, be sure that you are not spaming Google.
- Choose the Keywords. Use free software from Google Adwords to determine which are the larger niches and then take a look to the competence of these searches to determine which are the best keywords for your web site.
- Target the niche you have chosen: Once you know where you want to go, you have to win your competence by making your page more attractive to the search engines, but you shouldn't want to reach the first place immediately or you will be flagged as spam.
- Increase your Pagerank:The PR is the measure Google uses to determine wether a page is popular or not, increasing that score will increase your ranking and your traffic.
- The Trustrank:While the Pagerank increases with the amount of links, the Trustrank can bring your web site to the bottom if these links are bad. This algorithm was invented to remove spam web sites from the search results.
- Avoid being banned: If you use black hat SEO, you are likely to know the punishment of the capo Google. And when it happens, you do not receive any visitor from the search engines because you are dropped from there.
