Stuff-Selling Entrepreneur>>Generate Leads
Generating leads, is easier than sell stuff, but your income will also be lower, The advantage of the contextual advertisements is that if one of your visitors does not buy you something, you still have the opportunity to generate a lead.
The leads use to be generated through contextual advertisements with links to other web sites. The contextual advertisements can be combined with affiliation links. They are a way to convert visitors looking for information, because the web sites they are pointing, use to have the same subject than your site.
The secret is in knowing where to place the advertisements as well as choosing the correct format. each web site is different and the ads will work in a different way, if you name each advertisement you will gradually learn how to optimize your site.
Google Adsense
Google is the biggest lead provider in the world, and the publishers generate a rough 40% of Google's revenues (0.4 x 5.5bn yearly). The main advantage o fGoogle Adsense, is that you will be paid on time. But there are a lot of things Google dislikes, like the pop-ups, the surfers...
The price you receive for each click depends on what the advertiser has paid, and as the advertisers buy their campaign focusing on keywords, depending on the keywords of your page, you clicks will be valued differently.
Bidvertiser
Here you will find less advertisers than in Google Adsense but you will be paid once reaching $10 by Paypal. Bidvertiser is 100% compatible with Google Adsense and you can place advertisements from the two programs at the same time. Another advantage of Bidvertiser, is that you will feel yourself more free as this program is more permissive than Google Adsense.
RevTwt
This program is very new (from 2009) and quite different than Adsense and Bidvertiser, instead of a web site, here you need a twitter account (or 3) to post the ads there. The advantage of RevTwt is that with a reasonable income per click you can obtain a lot of clicks very quickly because with twitter you can attract a lot of followers easily. Furthermore you can post ads paid according the number of followers you have (CPT) and post ads in e-mails, forums blogs...
The Payout is $20 by Paypal and you can be paid each week. the trick is having a lot of twitter followers and posting ads the maximum times allowed daily ( 4 per account). If you can post CPT ads, still better.
